ALOHA PETROLEUM LLC Diversifies into Home Furnishings with Ruggedly Stylish Bookshelves

DALLAS, TX – October 26, 2023 – You might know ALOHA PETROLEUM LLC as a key player in the energy sector, dealing with oil and gas – and they still are! But the Dallas-based company is surprising everyone by stepping into a completely different arena: home furnishings. Yep, you heard that right. ALOHA PETROLEUM, traditionally known for powering industries, is now looking to power your living room – with a seriously cool line of industrial style bookshelves. “It’s a bit of a jump, we admit,” says a chuckling Mark Johnson, VP of Strategic Development at ALOHA PETROLEUM. “But at its core, our company is about building things, about strength and durability, and about understanding materials. Those principles translate surprisingly well to furniture. Plus, frankly, we saw a gap in the market for really well-built, stylish industrial bookshelves that didn't cost a fortune.” For years, ALOHA PETROLEUM has been sourcing and managing robust steel and wood components for its oilfield operations. They’ve built relationships with top-tier suppliers known for quality and resilience. It turns out that expertise isn’t limited to pipelines and platforms. They realized they were already equipped to create something new. From Oilfields to Open Shelves: A Unique Approach to Design The team started brainstorming, and the idea for a line of industrial style bookshelves quickly gained traction. They weren’t interested in flimsy, flat-pack furniture. They wanted to create pieces that felt solid, substantial, and built to last – reflecting the same engineering principles behind their oil and gas infrastructure. “We looked at what was out there,” explains Sarah Chen, the company’s newly appointed Head of Home Goods. “A lot of ‘industrial’ bookshelves are just… pretending. They use thin metal and cheap particleboard. We wanted the real deal – heavy gauge steel frames, solid wood shelving, and a finish that shows the character of the materials.” The result is a line of bookshelves that’s both visually striking and incredibly practical. Think exposed steel frames, reclaimed wood or high-quality plywood shelving, and a rugged, slightly weathered aesthetic. These aren’t bookshelves you’re going to hide in a corner. They’re designed to be a statement piece, adding a touch of urban cool to any space. What Makes These Bookshelves Different? So, what sets ALOHA PETROLEUM’s bookshelves apart from the competition? Here's a breakdown: Heavy-Duty Construction: Forget wobbly shelves. These are built with thick gauge steel frames that are welded and reinforced for maximum stability. They can handle a serious amount of weight – think hefty textbooks, complete book collections, or even displaying heavier decorative items. Real Wood Shelves: ALOHA PETROLEUM offers shelving options including sustainably sourced solid wood (like oak and maple) and high-quality plywood with a real wood veneer. They’re focusing on natural finishes that showcase the wood’s grain and character. Industrial Aesthetic: The design leans into a classic industrial look – exposed bolts, raw steel finishes (with options for powder coating in various colors), and a slightly distressed appearance. It's a look that complements a wide range of décor styles, from loft apartments to modern farmhouses. Customization Options: While they offer several standard models, ALOHA PETROLEUM is also taking a page from their energy sector playbook by offering customization options. Customers can choose the height, width, depth, steel finish, and wood type to create a bookshelf that perfectly fits their space and style. Built to Last: This isn’t disposable furniture. These bookshelves are designed to withstand years of use and become a cherished part of your home. ALOHA PETROLEUM even offers a limited lifetime warranty on the steel frames. More Than Just Bookshelves: A Commitment to Quality & American Manufacturing ALOHA PETROLEUM is committed to keeping production local. The bookshelves are currently manufactured in a facility just outside of Dallas, creating jobs and supporting the local economy. The company is also prioritizing sustainable practices, sourcing materials responsibly and minimizing waste. “We’re not just slapping our logo on something made overseas,” says Johnson. “We’re involved in every step of the process, from design and sourcing to manufacturing and quality control. We want to create products we’re proud of, and that our customers will love for years to come.” Where to Find Them ALOHA PETROLEUM’s industrial style bookshelves are currently available for purchase online at [Insert Website Address Here]. The company is also partnering with select retailers in the Dallas area, with plans to expand distribution nationwide in the coming months. Pricing & Models The bookshelves range in price from $399 for a smaller, four-shelf unit to $999+ for larger, customized models. Current models include: The "Driller": A classic five-shelf bookshelf with a sturdy steel frame and solid wood shelves. The "Rig": A taller, more substantial bookshelf with six shelves and extra bracing for heavier loads. The "Pipeline": A unique ladder-style bookshelf with a leaning design and adjustable shelves. The "Refinery": A customizable bookshelf with a variety of size, finish, and shelving options. Looking Ahead While bookshelves are a new venture for ALOHA PETROLEUM, the company isn’t stopping there. They’re already exploring other home furnishings categories, with plans to introduce industrial-style coffee tables, side tables, and media consoles in the near future. “We see a real opportunity to bring our engineering expertise and commitment to quality to the home goods market,” says Chen. “We’re excited to build something new and create products that people will truly appreciate.” For more information about ALOHA PETROLEUM and their new line of industrial style bookshelves, visit [Insert Website Address Here] or call 856-299-4014.