Astra Soft LLC Launches Adorable Squishmallow Dragons, Bringing Magic & Comfort to All Ages

Redmond, WA – November 8, 2023 – Astra Soft LLC, a leading innovator in plush toy design and manufacturing based in Redmond, Washington, today announced the launch of its highly anticipated line of Squishmallow Dragons. These aren’t your typical scary dragons – these are super-soft, cuddly companions designed to spark imagination and provide ultimate comfort for kids and adults alike. Astra Soft, located at 8201 164TH AVE NE, SUITE 200, Redmond, WA, 98052-7604, has quickly become known for its commitment to quality, innovative designs, and a passion for creating plush toys that genuinely connect with people. “We’re all about bringing a little joy and comfort into everyday life,” says a spokesperson for Astra Soft. “And with these Squishmallow Dragons, we think we’ve really hit the mark.” What are Squishmallow Dragons? Forget fire-breathing beasts! These dragons are all about snuggle power. Part of the incredibly popular Squishmallow family, known for their ultra-soft, marshmallow-like texture, these new additions feature adorable dragon designs. Each dragon boasts unique personalities, vibrant colors, and, of course, that signature Squishmallow squishiness. “We saw a huge demand for dragon-themed Squishmallows,” explains the Astra Soft team. “Fans have been asking for it for a while, and we knew we could create something really special. We wanted to make dragons approachable and lovable, not intimidating." A Dragon for Everyone The initial Squishmallow Dragon line includes a variety of characters, each with its own individual charm: Sparky the Sapphire Dragon: A shimmering blue dragon with a playful grin. He loves to collect shiny objects and dreams of soaring through the clouds. Ember the Ruby Dragon: A fiery red dragon with a warm heart. She’s a little bit shy, but loves to cuddle up and tell stories. Jade the Emerald Dragon: A cool and calming green dragon who loves to spend time in nature and is always up for an adventure. Onyx the Obsidian Dragon: A mysterious and sleek black dragon who's a bit of a thinker and enjoys quiet moments. Flora the Lavender Dragon: A gentle and sweet purple dragon who loves flowers and spreading kindness. These aren’t just toys; they’re characters. Astra Soft has created backstories and personalities for each dragon, encouraging imaginative play and fostering emotional connection. They're designed to be more than just a plush – they're a friend. Beyond the Cuddle Factor: Quality & Safety Astra Soft doesn't just focus on cuteness. They are deeply committed to quality and safety. Each Squishmallow Dragon is made with high-quality, ultra-soft spandex and polyester fiberfill. This combination creates the signature Squishmallow feel and ensures durability. "We use only the best materials," says the Astra Soft spokesperson. "We want these dragons to be loved and cherished for years to come. That means they need to be able to withstand lots of hugs, snuggles, and adventures." All Astra Soft Squishmallows, including the new dragon line, undergo rigorous safety testing to meet or exceed all applicable safety standards. Parents can rest assured knowing that these dragons are safe for children of all ages. Why the Dragon Craze? The appeal of dragons is timeless. From ancient mythology to modern fantasy, dragons have captured the imaginations of people around the world. But Astra Soft believes there's something particularly appealing about these cuddly dragons in today's world. “We think people are craving comfort and connection,” explains the team. “These dragons offer a sense of security and companionship. They’re soft, huggable, and just plain fun.” The Squishmallow phenomenon itself has also contributed to the excitement. With a dedicated online community and a growing collector base, Squishmallows have become a cultural phenomenon. The addition of dragons to the Squishmallow family is expected to further fuel the craze. Where to Find Your Squishmallow Dragon The Squishmallow Dragon line is now available for purchase online at [Insert Website Address Here] and at select retailers nationwide. With a variety of sizes and characters to choose from, there's a Squishmallow Dragon for everyone. “We’re so excited to share these dragons with the world,” says the Astra Soft team. “We hope they bring joy, comfort, and a little bit of magic to everyone who snuggles with them.” Astra Soft LLC – Bringing Comfort and Joy to Life. Astra Soft LLC, located in Redmond, Washington, is dedicated to designing, manufacturing, and distributing high-quality plush toys. With a commitment to innovation, safety, and customer satisfaction, Astra Soft is quickly becoming a leader in the plush toy industry. Contact them at 207-989-5500 for more information. They are committed to bringing smiles to faces of all ages. Keep an eye out for future Squishmallow releases and exciting new designs! The company is always looking for ways to create products that foster imagination, connection, and pure, simple joy.