Astra Soft Brings Cozy Dragon Magic to Life with New Squishmallow Line
REDMOND, WA – November 8, 2023 – Astra Soft LLC, a Redmond, Washington-based innovator in plush toy design and manufacturing, today announced the launch of its incredibly soft and collectible Squishmallow dragon line. These aren’t your typical fierce fire-breathers; Astra Soft’s Squishmallow dragons are all about cuddles, comfort, and a whole lot of personality. For those unfamiliar, Astra Soft LLC (located at 8201 164TH AVE NE, SUITE 200, REDMOND, WA, 98052-7604, and reachable at 207-989-5500) has quickly become a rising star in the plush world. We’re a team obsessed with creating toys that aren’t just fun to look at, but genuinely make people feel good. We believe in the power of comfort and companionship, and that's exactly what we pour into every Squishmallow we create. And now, we're bringing that cozy feeling to the mythical world with our new dragon collection! What's the Deal with Squishmallows? If you’ve been living under a rock (a comfy, plush rock, we hope!), Squishmallows are the ultra-soft, collectible plush toys that have taken the world by storm. They're known for their huggable marshmallow-like texture, adorable designs, and the sheer joy they bring to people of all ages. What started as a small line has exploded into a global phenomenon, with collectors eagerly seeking out rare and limited-edition Squishmallows. Why Dragons? “We wanted to tap into the magic and wonder that dragons represent,” explains Anya Sharma, Lead Designer at Astra Soft. “Dragons are powerful, majestic, and… well, honestly, they’re just really cool! But we also wanted to make them approachable and lovable. So, we softened the edges, ditched the scary bits, and focused on creating dragons that you genuinely want to snuggle with.” And they've definitely succeeded. These aren't your grandfather’s dragons. Meet the Astra Soft Dragon Squad The initial launch features four unique dragon characters, each with their own personality and backstory: Sparky: The energetic and playful one. Sparky is a vibrant emerald green with bright orange wings and a mischievous grin. He's always up for an adventure and loves to spread joy wherever he goes. He’s the perfect buddy for active kids (and playful adults!). Cinder: A bit of a sleepyhead, Cinder is a lavender dragon with dreamy purple eyes. She’s a master of relaxation and loves nothing more than curling up with a good book (or a cozy human!). She's the go-to Squishmallow for quiet moments and peaceful naps. Ember: A fiery (but friendly!) dragon with a reddish-orange hue and golden accents. Ember is confident, creative, and always encourages others to embrace their inner spark. She’s a great source of inspiration and a reminder to follow your dreams. Azure: A cool and calming dragon in shades of blue and turquoise. Azure is a gentle soul who loves spending time in nature and observing the world around her. She's a wonderful companion for those who appreciate tranquility and mindfulness. “Each dragon has a unique biography that we've developed,” Sharma adds. “We really want collectors to connect with these characters on a deeper level. They're not just toys; they're little friends.” The Astra Soft Difference: Quality You Can Feel What sets Astra Soft's Squishmallow dragons apart? It's all about the quality. We use incredibly soft, premium spandex and polyester filling, making these dragons unbelievably huggable. The stitching is reinforced for durability, ensuring these dragons can withstand years of cuddles and adventures. “We don’t cut corners,” says David Chen, Astra Soft’s CEO. “We want every Squishmallow to be a little piece of happiness. That means using the best materials and paying attention to every detail.” And it shows. The texture is truly remarkable – it’s like sinking your hands into a cloud. More Than Just a Toy: A Growing Community The Squishmallow craze isn’t just about collecting; it’s about being part of a vibrant community. Collectors share their Squishmallows online, trade with each other, and create amazing content. Astra Soft is embracing this community by hosting online contests and giveaways, and by actively engaging with fans on social media. We're also planning to release limited-edition Squishmallows and exclusive designs for our most dedicated collectors. “We want to build a relationship with our fans,” Chen explains. “Their passion is what drives us, and we want to make sure they feel valued and appreciated.” Where to Get Your Hands on a Dragon Astra Soft’s Squishmallow dragon line is available now at select retailers nationwide, including Target, Walmart, and online at [insert fictional website address here]. But be warned: these dragons are expected to sell out quickly! Looking Ahead Astra Soft isn't stopping with dragons. We have plans to release even more adorable Squishmallow characters in the coming months, including unicorns, sloths, and even more fantastical creatures. “We’re always brainstorming new ideas and pushing the boundaries of plush design,” Sharma says. “We want to continue to bring joy and comfort to people of all ages.” So, if you're looking for a soft, cuddly companion, or a unique gift for a loved one, look no further than Astra Soft’s Squishmallow dragon line. These dragons are sure to become treasured friends for years to come. Contact: Sarah Miller PR Manager, Astra Soft LLC [insert fictional email address here]