Astra Soft LLC Launches Ultra-Soft Squishmallow Dragons: A New Level of Cozy Comfort

Redmond, WA – November 8, 2023 – Astra Soft LLC, a leading innovator in comfort and plush design, today announced the launch of its incredibly soft and huggable Squishmallow Dragons. These aren't your typical dragon toys; they're built for ultimate cuddliness and are poised to become the next must-have collectible for plush enthusiasts of all ages. Who is Astra Soft LLC? Based in the heart of Redmond, Washington (8201 164TH AVE NE, SUITE 200, 98052-7604), Astra Soft LLC is a company dedicated to bringing joy and comfort to people’s lives through high-quality plush toys. We're a team of designers, engineers, and plush-lovers obsessed with creating the softest, most lovable companions. We believe everyone deserves a little bit of cozy in their life, and that’s what drives everything we do. We’ve been quietly building a reputation for excellence in plush design and manufacturing, and we’re thrilled to finally introduce our Squishmallow Dragons to the world. You can reach us at 207-989-5500. Meet the Dragons: A New Breed of Cuddly Squishmallows have taken the world by storm, and for good reason. Their unique marshmallow-like texture and adorable designs make them irresistible. But Astra Soft LLC isn’t just jumping on the bandwagon; we’re elevating the Squishmallow experience. Our Dragons are different. We've taken everything people love about Squishmallows and cranked it up to eleven. "We wanted to create dragons that weren’t intimidating or scary, but utterly huggable and comforting," explains Sarah Miller, Lead Designer at Astra Soft LLC. “We focused on incredibly soft materials and a unique filling that gives them that signature Squishmallow squish, but also allows them to hold their shape. They’re perfect for snuggling, for displaying, and just generally bringing a smile to your face.” What Makes Astra Soft’s Squishmallow Dragons Special? Several key features set these dragons apart: Ultra-Soft Material: We’ve sourced the absolute softest polyester fibers available. Seriously, you won’t believe how soft they are. It's like hugging a cloud, but shaped like a dragon! We rigorously tested various fabrics to find the perfect balance of softness, durability, and washability. Unique Filling: It’s not just fluff! We've engineered a special polyester filling that gives the Dragons a wonderfully squishy texture without losing their shape. They bounce back nicely after being squeezed – perfect for endless cuddles. This proprietary filling allows for a greater level of comfort and durability. Adorable Designs: We've created a range of dragon designs, each with its own personality and charm. From classic, majestic dragons to cute, baby dragons, there’s a Squishmallow Dragon for everyone. Expect vibrant colors, endearing expressions, and detailed stitching. We've got everything from emerald green dragons to fiery red and sapphire blue! Variety of Sizes: Our Squishmallow Dragons are available in a variety of sizes, from the 8-inch "mini dragons" perfect for on-the-go cuddles, to the massive 24-inch "dragon kings" that are guaranteed to become a beloved member of the family. We even have a 12-inch size that's just right for bedtime snuggles. Collectible Potential: Like all Squishmallows, our Dragons are designed to be collected. With new designs being released regularly, you can build your own dragon kingdom! We’re planning limited-edition releases and special collaborations to keep the excitement going. High-Quality Construction: We believe in making products that last. Our Squishmallow Dragons are made with durable stitching and high-quality materials, ensuring they can withstand years of love and cuddles. They are also machine washable on a gentle cycle, making them easy to keep clean. Beyond Cuddles: The Versatility of Squishmallow Dragons While these Dragons are amazing for cuddling, they're also surprisingly versatile. Room Decor: Their adorable designs and vibrant colors make them a great addition to any bedroom, playroom, or living space. Travel Companion: The smaller sizes are perfect for taking on road trips, plane rides, or simply bringing along on adventures. Stress Relief: Squeezing a Squishmallow Dragon is a surprisingly effective way to relieve stress and anxiety. Gifts: They make fantastic gifts for birthdays, holidays, or any special occasion. Where to Buy Astra Soft LLC’s Squishmallow Dragons are now available for purchase on our website (www.astrasoftllc.com – website is fictional for this answer), as well as at select retailers nationwide. We're already seeing huge demand, so don't wait! Looking Ahead Astra Soft LLC isn't stopping with dragons. We have plans to expand our Squishmallow line to include other mythical creatures, animals, and characters. We're committed to innovation and quality, and we're excited to bring even more joy and comfort to people’s lives in the years to come. "We truly believe these Squishmallow Dragons are something special," says David Chen, CEO of Astra Soft LLC. "They’re more than just plush toys; they’re companions, confidants, and sources of comfort. We're incredibly proud to be bringing them to the world."